According to Karmine, Customer Relationship Management (CRM) is a business initiative that combines a customer-centric focus with the selection and implementation of appropriate technology to create competitive advantage. CRM encompasses marketing, sales and customer life cycle management functions and their supporting information systems.
CRM strategies and capabilities extend to the total enterprise -- across products, channels, segments, business units, and external partners.
Key Features
- Prospects/ lead management
- Tracking prospects through to customer conversion
- Single view of customers to understand their needs and desires
- Customer segmentation and value determination
- Customer care and communication
- Contact management
- Campaign management
- Customer retention and rewarding loyalty
- Trouble ticketing
- Analysis and reporting
Karmine Consulting promoters have extensive experience in gathering, analysing and documenting requirements for a CRM solution. We use industry tried and tested framework (a list of questionnaire) to ask our clients relevant questions which assist them to know what should part of CRM solution.
We assist our client by:
- Gathering and documenting business requirements.
- Advising our clients on latest trends and solutions.
- Assisting them in selecting appropriate vendor/solutions based on key criteria like business prerogatives, time, budget and users skills set.
- Project managing the implementation which includes planning, status reporting, scheduling, issues, risk and scope management, vendor management, testing and training management.
Karmine Consulting's professionalism and experience will help you with your CRM system solution. Contact us today.
